Pennsylvania lumber company makes a bold statement with Super Bowl Ad
Link : https://newsela.com/articles/84-lumber-ad-immigration/id/26737/
Summary : In this year's 2017 Super Bowl, one particular commercial that was showed during the commercial break, had captured the hearts of many viewers. The company behind the ad was a Lumber company located at Pennsylvania. The commercial featured a Latina mother and daughter who were traveling within Mexico to get to the US border. It was a message over the topic of immigration. It was meant to be used as a reflection of Trumps immigration policy. Not only did it touch the hearts of many viewers but it also opened their eyes to see the reality of what's happening in present day of our world.
Connection : This connects to our immigration unit and how we learned about different types of groups whom suffered through the process. It connects to the hardships that we learned that the immigrants had taken. We learned how the Japanese immigrants had been treated and now in present day the Hispanic race is now in the same position.
Questions/Discussion : Do you think that showing this ad during a worldwide watched event was a good move to promote a message?
Do you think something so simple like a commercial can change people's minds over such a strong topic?